Every lawyer on LawZen starts with a free listing. Claiming lets you control what it says. Featured puts your name, photo, and enquiry form at the top of the exact city and practice-area searches you already match, so the next client sees you before they see anyone else.
LawZen is a Canada-wide directory built to help people find individual lawyers, not law firms. Every profile begins from publicly available sources, so your basic professional details may already be helping potential clients reach you. Our goal is accuracy, clarity, and professionalism in presenting legal professionals across Canada.
You can engage with your LawZen profile at three levels. A Free listing is visible in search but cannot be edited. A Claimed and Verified profile puts you in control of your biography, practice areas, offices, and reviews. Featured presence adds the largest card, the top position on the pages you match, and a direct enquiry form so serious prospects can contact you without scrolling past competitors.
This page sets the three options side by side so you can decide which level of presence matches your practice goals.
Your basic profile listed from public sources.
Always free
No account, no cost, no editing
For lawyers not yet engaged with their LawZen profile.
Browse lawyersTake ownership and manage your professional details.
Free after verification
Most lawyers start here
For lawyers who wish to actively manage and update their profile.
Claim your profileThe top position, the largest card, and a direct enquiry form.
One-year commitment
Best for serious client growth
For lawyers who want to be the first name serious prospects see in their city and practice area.
Explore FeaturedWhat each state does, in the same order as the cards above.
| Feature | Free Listing (Unclaimed) | Claimed and Verified | Featured Presence |
|---|---|---|---|
| Cost | Free | Free | One-time annual investment |
| Term | Ongoing | Ongoing | Min. 12 months, renewable |
| Appears in search and city pages | Yes | Yes | Yes |
| Receives enquiries through the contact form | No | No | Yes |
| Lawyer can edit the profile | No | Yes | Yes |
| Dashboard with view stats | No | Yes | Yes |
| Can respond to moderated reviews | No | Yes | Yes |
| Claimed status shown on the profile | No | Yes | Yes |
| Badge installed and checked by the LawZen Team | No | Yes | Not required |
| Placed above standard results | No | No | Yes |
| Larger card, bigger name and photo | No | No | Yes |
| Enquiry form inside the profile header | No | No | Yes |
| Reviewed by the LawZen Team before it applies | Not applicable | Yes | Yes |
Featured, Claimed and Verified are separate records. LawZen never adds credentials, awards, reviews or professional standing to a profile.
Every lawyer profile on LawZen starts as a free, unclaimed listing. These profiles are created from publicly available information, such as regulatory directories, and display basic professional details. No action is required from you to appear in this state, and there is no charge. Anyone searching for legal professionals in your area or practice can find your standard profile card in search results.
Unclaimed profiles cannot be edited by anyone. The profile itself displays a clear banner inviting you to claim and manage it, but it carries no enquiry form. Contact forms are reserved for Featured listings. All features remain limited until ownership is proven and approved.
By claiming and verifying your LawZen profile, you take control of your public presence. The process involves registering an account, confirming your email, and optionally verifying your business email on your firm’s domain. You then choose a LawZen badge, place it on your official website, and submit the exact URL where the badge is visible. LawZen manually reviews the website before approving the claim.
Once approved, you can edit your biography, practice areas, languages, office locations, photo, and contact details. You also gain access to a dashboard showing profile view statistics and can respond to moderated reviews. The profile updates to show a 'Claimed' status. Business Email Verified is a separate step, not a replacement for the verification process.
Featured presence is designed for lawyers who want their profile to work harder. Your listing appears at the top of the city, province, and practice area pages you already match, with a larger card, a more prominent name and photo, a clear Call now button, and an enquiry form placed directly in the profile header. Prospects do not need to scroll past other lawyers to find you.
The investment is a single annual commitment. It never renews automatically, and it never grants ownership on its own. Every request is reviewed by the LawZen Team, and the presence only goes live once ownership has been approved for your account. Because ownership is approved first, a live Featured profile also includes all claimed-profile benefits: full editing, dashboard access, review responses, and the Claimed status label. Standard search results remain unchanged.
Every lawyer on LawZen begins with a profile created from public information such as law society registries. No action or cost is required. The profile is visible in relevant searches, but it cannot be edited and it does not include an enquiry form. That direct contact path is reserved for Featured profiles.
Claiming and verifying your profile puts you in control. After a manual review by the LawZen Team, you can edit your biography, practice areas, languages, offices, photo, and contact details. You also gain a dashboard with view statistics and the ability to respond to moderated reviews. Your profile shows a Claimed status, signalling that it is actively managed.
To receive enquiries directly through LawZen, the next step is Featured presence. That is the only option that adds the enquiry form and top-of-page placement.
LawZen’s commitment to accuracy and integrity is reflected in its manual review process. No element of profile claiming, badge verification, or Featured presence is automatic. Every step is reviewed by the LawZen Team to ensure only genuine lawyers manage their profiles and that Featured profiles are accurately presented.
This manual approach minimizes the risk of unauthorized or inaccurate claims, false information, or spam. By requiring a visible badge on the lawyer’s official website and carefully checking every request, LawZen fosters trust for both lawyers and the public. It also ensures that no lawyer can bypass verification or review procedures, supporting a reliable directory for all users.
Featured presence is built to turn searches into enquiries. When someone looks for a lawyer in your city and practice area, your profile is shown first, in a larger card, with your name, photo, Call now button, and an enquiry form placed right in the profile header. The prospect does not need to scroll, compare, or guess. They see you, they contact you.
Because ownership is approved before the presence goes live, a live Featured profile also includes every claimed-profile benefit: full editing, dashboard access, review responses, and the Claimed status label. The commitment is one year, renewable on your terms, and it never renews automatically. Standard search results stay exactly as they are.
The three states are separate records, and each is approved independently by the LawZen Team. A profile can be unclaimed, claimed, or Featured in any combination. Claimed status is what unlocks editing and review responses. Featured presence is what unlocks the top position, larger card, and enquiry form.
This separation exists so nothing on your profile implies a status that was not actually checked. When your Featured presence is live, it is because both ownership and the upgrade have been reviewed and approved.
If you want a hands-off presence, leave your profile unclaimed. It will still appear in relevant searches, but you will not be able to edit it or receive enquiries through LawZen.
If you want to own your narrative, claim and verify your profile. You can update your details, respond to reviews, and see who is viewing your listing.
If you want your profile to actively bring in clients, choose Featured presence. It is the only option that places you at the top of the searches you already match and gives prospects a direct enquiry form. For lawyers who are serious about growing their practice, Featured is the natural next step after claiming.
Featured presence is the only option that gives you the top position, a larger card, and a direct enquiry form on the city and practice-area pages you already match. One year, renewable on your terms, reviewed by the LawZen Team before it goes live.
Claim and verify a profile
The six step claim flow, free from start to finish.
Featured presence
What the one-year commitment covers and how it works.
For lawyers
Everything the platform offers practising lawyers.
Find a lawyer
Browse lawyers by province and city across Canada.
Practice areas
Every legal service covered on LawZen.
Contact the LawZen Team
Questions about a listing, a claim or a purchase.
Common questions about free listings, claiming, verification and Featured presence.
